Analyze your website traffic and conversions
Organizations spend time and/or money on marketing through various channels.
Whether it’s SEO, Google Ads, Social Media, Email marketing, Coupons, etc. How do you know which ones are working?
By having the analytics and reports to know where your traffic and conversions come from, you will be able to see where to focus resources.
Be able to make resource decisions based on data and ROI rather than ad hoc.
Change your promotional time and budget spent on each channel based on what worked the month(s) before to ensure you get the highest possible ROI.